South Africa’s e-commerce industry is surging—fast. With Deputy President Paul Mashatile recently noting that digital shopping is helping strengthen supply chains across the country (source), local consumers are increasingly turning to online stores not just in November, but all year round. And now, Takealot is flipping the script with its biggest mid-year event yet: Black Friday in July 2025.
Whether you're a shopper looking for unbeatable tech deals, or a seller gearing up for a flood of orders, here’s what you need to know.
What Is Takealot’s “Black Friday in July”?
Takealot has officially confirmed its TakealotMore MVP Days, a five-day mega sale from July 25 to 29, 2025 (source). And make no mistake—this isn’t just a watered-down version of November’s Black Friday.
This mid-year e-commerce sale in South Africa covers every major category:
- Electronics
- Home appliances
- Fashion and beauty
- Gaming and more
Takealot is positioning this as bigger and bolder than ever, giving sellers and shoppers alike a reason to mark their calendars.
Top Tech Deals to Watch
If history’s any indicator, tech gadgets discounts in July 2025 are going to dominate this sale. Expect steep markdowns on:
- Smartphones: Especially Samsung A-series and budget iPhones, perfect for price-conscious consumers.
- Laptops & Tablets: Entry-level to mid-tier models, ideal for students and work-from-home setups.
- Wearables: Smartwatches and fitness bands, especially from brands like Huawei and Xiaomi.
- Solar Power Banks & UPS Systems: With ongoing load-shedding in South Africa, these items remain in massive demand (source).
Many shoppers are hunting for practical tech—solar gadgets, budget phones, and affordable wearables—so sellers should be laser-focused here.
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Seller Strategies for the July Sale
This is prime time for Shopify, Takealot, and Amazon sellers. If you’re not ready, you’ll miss out. Here’s how to prepare:
Identify Trending Products
Research keywords like:
- “Takealot July sale tech deals”
- “budget smartphones South Africa”
- “solar power bank discounts”
Match your catalog to real buyer intent.
Promote With Purpose
- Email Campaigns: Use urgency—“Only 5 Days of Mega Tech Deals!”
- Instagram & Facebook Ads: Showcase bundles or free shipping offers.
- Influencer Micro-Shoutouts: Quick, cheap awareness boosts.
📦 Prep Logistics Early
Stock up on:
- Axen Tech’s packing materials
- Label printers & barcode scanners
- Bulk order inventory tracking tools
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Your backend needs to scale with your sales. No delays, no returns.
Why It Matters for Your Business
For South African e-commerce sellers, this isn’t just another sale—it’s a growth moment. Big players will make noise, but smart independents can sneak in wins with:
- BOGO Deals on accessories like chargers or earbuds
- Bundles with smartwatches and solar products
- Free delivery thresholds to upsell larger carts
With Axen Tech’s inventory tools and fulfillment gear, your store can handle the rush without breaking a sweat. Don’t wait until July 25—start prepping now.
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Final Thoughts
Takealot’s Black Friday in July 2025 is more than a flash sale—it’s a sign of South Africa’s maturing digital marketplace. Whether you’re buying or selling, this is the moment to act. And if you’re in the business of e-commerce, there’s one name to know: Axen Tech.
Stay ahead. Stock smart. Sell sharp.
👉 Get your store ready with Axen Tech’s inventory and logistics solutions today.